Mexican Media Brands
15 Unconventional and Inspired Approaches to Marketing
Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing.
Share
It’s important for marketers to keep generating fresh ideas to better connect with their company’s or client’s target audience. While traditional marketing tactics may continue to perform well, sometimes things seemingly unrelated to the world of marketing can inform innovative and memorable campaigns. A concept that is not specifically marketing-oriented in nature can help inform more effective strategies. Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing. Read more
RELATED CONTENT
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
-
3 Major Trends in Manufacturing (And They All Begin with “A”)
Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.