Mexican Media Brands
15 Unconventional and Inspired Approaches to Marketing
Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing.
Share
It’s important for marketers to keep generating fresh ideas to better connect with their company’s or client’s target audience. While traditional marketing tactics may continue to perform well, sometimes things seemingly unrelated to the world of marketing can inform innovative and memorable campaigns. A concept that is not specifically marketing-oriented in nature can help inform more effective strategies. Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing. Read more
RELATED CONTENT
-
Adopted into Manufacturing
Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
Brand Insistence Vs. Brand Loyalty
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.