Mexican Media Brands
15 Unconventional and Inspired Approaches to Marketing
Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing.
Share
It’s important for marketers to keep generating fresh ideas to better connect with their company’s or client’s target audience. While traditional marketing tactics may continue to perform well, sometimes things seemingly unrelated to the world of marketing can inform innovative and memorable campaigns. A concept that is not specifically marketing-oriented in nature can help inform more effective strategies. Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing. Read more
RELATED CONTENT
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
10 Truths About Marketing After the Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.