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Are You Asking the Right Questions in B2B Marketing?
To help marketers build better, buyer-focused campaigns, here is a list of the five fundamental campaign planning questions that B2B marketers need to answer.
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B2B marketing takes work. Answering these key questions takes some work. But it’s worth the effort. Once you can confidentially answer these questions, you will have the knowledge to build next-level marketing campaigns that will truly captivate your buyers. In other words, in the “dating game” of B2B marketing, you’re the one going on the date . . . and having the chance to build a long-term business relationship. Read more
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