Mexican Media Brands
Editorial Guidelines to Weave into Your Content Strategy
Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy.
Share
Editorial guidelines provide standards for creating content and ensure creators speak to your target audience in a relatable and appropriate manner and with integrity and authenticity. You can use these guidelines to craft content style guide briefs for your creators, with variations for different content types, channels, and buyer personas. Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy. Read more
RELATED CONTENT
-
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.
-
Guide to Generate Leads with Your Content Marketing
With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.