Published

How B2B Influencer Content Builds Better ROI

Working with industry experts raises a B2B brand’s profile and makes the most of an online presence in multiple ways. Here are four ways B2B brands are benefiting from B2B influencer marketing and how you can too.

Share

Stock Photo

Effective B2B marketing that includes working with influencers is all about connecting your brand with subject matter experts who have built a devoted following by really knowing their stuff. B2B influence is less about popularity and more about relevance – but both are still important. Working with industry experts raises a B2B brand’s profile and makes the most of an online presence in multiple ways. Here are four ways B2B brands are benefitting from B2B influencer marketing and how you can too. Read more

RELATED CONTENT

  • 4 Ways to Use Power Words to Supercharge Your Message

    To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.

  • The Art of Letting Live and Letting Go

    A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.

  • The Not-So-Simple Act of Storytelling

    The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.

Gardner Business Media - Strategic Business Solutions