Published

Improve Your Facebook Group Engagement

In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.
#brandbuilding

Share

Stock Photo

Three new features for Facebook Group experts are designed to raise the quality of discussion and delegate some of the effort of maintaining a group. However, don’t forget that you’re still ultimately responsible for the content of your Facebook groups. Overall, the new group features have the potential to make Facebook Group communities even stronger — with more discussion, more expertise, and more autonomy. Read more

RELATED CONTENT

  • B2B Research: A Powerful Marketing Tool

    The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.

  • Youth Movement in B2B Buyers Happening Faster Than You Think

    Marketing has never been static. Times change, media consumption changes, people change. Buyer demographics have changed. In manufacturing purchases, the over-50 buyer still has considerable sway. But that’s changing. What’s important is understanding how the younger demographic use social media in buying decisions, to craft better marketing plans that get more return from online marketing investment. This content provides a broad-brush framework for thinking about, and crafting, a social media strategy, and explores “selling” a plan, with social components, to a C-Suite.

  • Gardner Business Media Survey Helps Manufacturing Marketers Better Reach Buyers with New Data and Insights on Industrial Buying

    The Gardner Business Media Industrial Buying Influence (IBI) 2020 examines behaviors and influencers impacting the industrial manufacturing technology purchase process. The series offers a comprehensive analysis of how media and marketing impact the industrial buying cycle in discrete parts manufacturing. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, the media types and messaging strategies that inform each stage of that purchase process. Results include observations and raw data investigating primary trends in B2B industrial marketing and media usage.

Gardner Business Media - Strategic Business Solutions