Mexican Media Brands
Unusual Marketing Megatrends That Will Impact Your Business
It’s become a sort of tradition on The Marketing Companion to spend a little time on marketing megatrends and Mark and Brooke Sellas cover some provocative ideas on the show. Here are a few of the big ideas they talk about in this episode.
#customerfocus
Share
Mark Schaefer dwells in the future. At least his brain does. So, there is nothing he likes more than thinking through the marketing megatrends coming next. It’s become a sort of tradition on The Marketing Companion to spend a little time on marketing megatrends and Mark and Brooke Sellas cover some provocative ideas on the new show. Here are a few of the big ideas they talk about in this unmissable episode. Read more
RELATED CONTENT
-
Marketing: New World, New Rules — Experience is Everything
Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.
-
Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.
-
Customer Obsession? Really?
Is customer obsession the right way to differentiate your brand and build preference and loyalty? This B2B marketing expert says there is a better way and shows how managing four factors can lead to marketing nirvana.