Mexican Media Brands
The Importance of Humanness in B2B Content Experiences
When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep.
Share
The payoff in creating the perception of humanness and inviting participation is that buyers will recognize the investment you’ve made to understand them and when that happens—as in this study—trust grows. When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep. Read more
RELATED CONTENT
-
Guide to Generate Leads with Your Content Marketing
With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
Rewriting Landing Pages with a Pro Copywriter
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.