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Tips for Writing an Effective B2B Lead Generation Email
Email is one of the trickier content marketing channels to master. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by creating creative, personal and compelling emails.
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Creating emails to generate business leads involves a lot of trial and error and will require a great deal of A/B testing and a careful eye on your analytics, but don’t get discouraged. Keep refining your approach, pitch, and the overall design, as you can always get better. You can also try to put yourself in the reader’s shoes and think about what kind of message might compel YOU to take the next step. Don’t forget, having information that can help your potential customer with their pain points is a key in getting (and holding) their attention. Read more
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