Mexican Media Brands
Your Silos Are Showing in Your Customer Experience
The challenges of silo-busting can make addressing the problem confounding to even the savviest of organizational leaders. Let’s look at common areas where silos prevent success and what to do about them.
#customerfocus
Share
Customer experience success demands cross-functional collaboration from leaders in marketing, sales, product, service and more. And customer experience leaders often report the biggest challenge in delivering results is the silos in their organizations. Collaboration has to start somewhere. Focus on the customer experience and make the case to bust up silos wherever possible. Here’s how to do it. Read more
RELATED CONTENT
-
5 Reasons to Prepare Now for the Year 2020 with Buyer Insights
The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?
-
Setting Yourself Up to Be a Commodity? What’s Your Edge?
Whether good times or bad, we should all heed Alexa Von Tobel’s advice about staying close to our customers. As more organizations try to keep up with the latest tech trend and increase their focus on digital channels, human to human contact is on the verge of extinction. In fact, according to a report by PwC, a staggering 59% of consumers feel that companies have lost touch with the human element of the customer experience. A significant part of customer experience is about increasing human contact between your brand, your company, and your customers.
-
Fix the Broken B2B Marketing Funnel by Reimagining It
Just as buyers also expect more from your sales and marketing teams and want to have continued support from salespeople after they complete their purchase, it’s in marketing’s best interest to nurture the customer experience as well.