THE GARDNER AUDIENCE PROMISE

Founded in 1928, Gardner Business Media continues to hold a steadfast commitment to leading the way to best serve the world’s manufacturing community. As one of the first publishers in the country to embrace a controlled circulation, we are now embracing the newest methodologies for delivering quality content to an engaged audience. The Gardner Audience Promise is the next step in our evolution.

MANUFACTURING DATA IS IN OUR DNA

What is the Gardner Audience Promise? The Gardner Audience Promise is our corporate-wide pledge to use the best-in-class data technologies, engagement strategies and privacy practices to ensure we continue providing the highest level of authenticity and accuracy in reaching and reporting on qualified industrial manufacturing professionals.

SETTING A NEW STANDARD

Why move away from third-party audience audits? The media landscape has changed. Prior to the digital product landscape, third-party audience audits were an efficient and practical method centered mainly on the magazine format. While the data was potent, this process didn’t generate optics around who, when and where readers consumed our content. In step with existing display advertising products, B2B media now focuses on an expanded and dynamic multi-channel approach that offers deeper audience data gleaned from activity inside our own digital channels. Today’s precision data and activity detail are key pillars to our manufacturing audience. Our business requires processes and systems that allow us to be agile on data collection and audience reporting.

We will continually invest in industry-leading data tools and refine our own proprietary reporting software representing engagement across our channels.

Through this audience evolution, we are now able to regularly report on our audience and continually update our records to guarantee our data is frequently cleansed and fresh.

DATA YOU CAN TRUST AND BELIEVE IN

What does the Gardner Audience Promise offer? We are deeply committed to:

• Providing our customers (advertisers, sponsors, exhibitors and partners) access to what we are confident are the most likely purchasers and purchase influencers of their products and/or services
• Striving to identify and reach the most relevant plants and people in the markets we serve
• Characterizing our audience with accurate and up-to-date demographic information
• Employing ethical audience development tactics that do not annoy or coerce people into our audience
• Adhering to current and emerging data and privacy rules and legislation
• Avoiding manipulation of data or statistics to inflate list size(s), audience demographics or campaign analytics
• Filtering inactive, invalid and/or suspicious activity to provide an authentic and accurate account of audience, audience engagement and activity data wherever possible
• Serving as a trusted and consultative media and marketing partner to our customers and prospect.

INCOMPARABLE INTEGRITY

How do we honor this promise? With an eye solely on creating and delivering the exceptional, we:

• Invest in tools and technologies to collect data, monitor activity and optimize distribution
• Employ an in-house team of audience and data professionals knowledgeable about our markets who apply best practices and leverage world class technology
• Apply our 90+ years’ experience developing and auditing our audience
• Seek the insight of industry thought leaders and subject matter experts to continuously benchmark and evolve our systems and practices

On behalf of Gardner Business Media, we stand proudly and firmly behind the Gardner Audience Promise.

Rick Kline Jr. | President

Melissa Kline Skavlem | Chief Marketing Officer

Allison Kline Miller | Chief Events Officer

Jeff Norgord | EVP, Marketing and Creative

Bryce Ellis | VP, Metalworking Media Group

Ryan Delahanty | VP, Plastics Media Group

Todd Luciano | VP, Finishing and Valve Media Group

Rick Brandt | VP, Advanced Materials Media Group

Alex Lytle | Director, Digital Content

November 2022