Published

Are You Asking the Right Questions in B2B Marketing?

To help marketers build better, buyer-focused campaigns, here is a list of the five fundamental campaign planning questions that B2B marketers need to answer.
#brandbuilding

Share

Stock Photo

B2B marketing takes work. Answering these key questions takes some work. But it’s worth the effort. Once you can confidentially answer these questions, you will have the knowledge to build next-level marketing campaigns that will truly captivate your buyers. In other words, in the “dating game” of B2B marketing, you’re the one going on the date . . . and having the chance to build a long-term business relationship. Read more

RELATED CONTENT

  • 10 Truths About Marketing After the Pandemic

    The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.

  • "Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing

    “Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.

  • Improve Your Facebook Group Engagement

    In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.

Gardner Business Media - Strategic Business Solutions