Published

Communication That Seems Obvious Isn’t

Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.

Share

Stock Photo

You’d be surprised at the oversights and inefficiencies that go undiscovered in sales and marketing alignment. 90% of content strategy has nothing to do with content. But it has everything to do with communication. The way forward is better communication for sales enablement. Read more

RELATED CONTENT

  • SEO for Digital Content Marketing: How to Optimize for Search

    SEO success in 2023 will require you to stay on top of your performance metrics and make frequent adjustments. Whether Google targets a small segment of one industry or plays with SERPs like a puppeteer, you can take helpful steps for better results overall.

  • The Best Way to Nurture Leads: Using Expert Content

    You can strengthen your lead-nurturing efforts and improve your marketing and sales campaigns. But without effective lead nurturing strategies and tactics, like well-executed content marketing, the process can often feel difficult.

  • Content Propels Manufacturers’ Marketing Success

    One key finding from new research by the Content Marketing Institute: Content marketing is growing more important to marketers who work in manufacturing. Marketers’ top challenge: How to align content to your buyer’s journey.

Gardner Business Media - Strategic Business Solutions