Published

Differentiate Your Brand Using Content Marketing

It’s important to differentiate yourself from the competition by using your content to show your unique perspective. Differentiation affects both your short term profits and the long term viability of your brand. It’s important to position yourself well, and keep up with what other similar brands are doing, so that you can find a unique angle to work on. Here are six tips for differentiating your brand using content marketing.
#brandbuilding

Share

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. Differentiation affects both your short term profits and the long term viability of your brand. It’s important to position yourself well, and keep up with what other similar brands are doing so that you can find a unique angle to work on. Here are six tips for differentiating your brand using content marketing. Read more

RELATED CONTENT

  • B2B Research: A Powerful Marketing Tool

    The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.

  • 26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

    Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.

  • Marketing Mistakes Could Be Fatal to Manufacturing Companies

    Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

Gardner Business Media - Strategic Business Solutions