Editorial Guidelines to Weave into Your Content Strategy
Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy.
Editorial guidelines provide standards for creating content and ensure creators speak to your target audience in a relatable and appropriate manner and with integrity and authenticity. You can use these guidelines to craft content style guide briefs for your creators, with variations for different content types, channels, and buyer personas. Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy. Read more
RELATED CONTENT
-
Lessons from Wonder Woman About Creating Better Blog Content
Create better blog content so that your business can maximize content marketing and SEO, increase targeted prospects and improve lead generation.
-
Cheat Sheets Every Successful Digital Marketer Needs
A digital marketer today needs to know and do everything from content strategy to writing and editing, SEO, social media marketing, PAID, analytics and more. Think you’ve finally mastered a channel and all the rules change. How do you stay on top of it all?
-
SEO for Digital Content Marketing: How to Optimize for Search
SEO success in 2023 will require you to stay on top of your performance metrics and make frequent adjustments. Whether Google targets a small segment of one industry or plays with SERPs like a puppeteer, you can take helpful steps for better results overall.