Published

Neuroscience and Marketing: How to Hack the Buyer’s Brain

Neuroscience is the scientific study of exactly what happens in our brains when we process information, feel emotions, and make decisions. By following the model provided in this article and offering the appropriate content for each stage, your audience will already have positive associative recall with your brand. 
#brandbuilding

Share

Stock Photo

In this article, you’ll discover how neuroscience can help us become better marketers. As a marketer, you need to understand how our brains make decisions, choose which information to focus on, and overcome objections. Then you can use that understanding to influence decisions for the better. You'll also be equipped to spot the most effective marketing tools and concepts instead of just jumping on the next bandwagon that comes along. Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? Read more

RELATED CONTENT

  • How B2B Influencer Content Builds Better ROI

    Working with industry experts raises a B2B brand’s profile and makes the most of an online presence in multiple ways. Here are four ways B2B brands are benefiting from B2B influencer marketing and how you can too.

  • Why You Need Brand and Messaging Architecture

    Before you can develop the best method of distributing a message, you have to have the right message. And before you can have the right message, you have to have the right messaging structure – a structure that leverages every possible efficiency and gives individual brand assets and the overall brand the best possible chance for success.

  • Time to Rethink Print?

    Here are a few reasons why there has never been a bigger opportunity for brands in the print channel than right now.

Gardner Business Media - Strategic Business Solutions