Published

Lucid Motors Moves Forward with EV Launch Plans

Validation testing expected to resume soon
#regulations #marketing #hybrid

Share

Silicon Valley-based electric vehicle startup Lucid Motors had planned to unveil the production version of its first model, the high-powered Air sedan, last month at the New York auto show. That didn’t happen (for obvious reasons unrelated to the car).

Stay-at-home restrictions aimed at preventing the spread of the coronavirus also have put Lucid’s validation testing on hold.

But the company still aims to complete all testing, unveil the car and launch production at a new plant in Casa Grande, Ariz., by the end of the year.

Growing Test Fleet

To date, Lucid has built some 40 beta prototypes of the Air. Dozens more are said to be in the works.

Lucid Motors Air beta prototypes (Image: Lucid Motors)

Each vehicle will have a specific purpose in Lucid’s validation program.

Winter runs in Minnesota already had been completed prior to the shutdown. Beta cars also had been driving between Los Angeles and San Francisco on a single charge to showcase the Air’s estimated 400-mile-plus range, which is about the same distance it takes to complete the trip along the California coastline.

Further road and track testing are planned once lockdown restrictions are lifted. For now, the prototypes are stored at Lucid’s headquarters in Newark, Calif.

Lucid says the prototypes are camouflaged in four distinctive wraps, which it invites viewers of the teaser video (above) to identify.

About the Car: Airing on the Side of Performance

Lucid claims the sleek EV can sprint from zero to 60 mph in less than 2.5 seconds on its way to a top speed of more than 200 mph.

(Image: Lucid Motors)

LG Chem will supply the car’s 900-volt battery. Lucid says the system will set a new standard in EV efficiency (as much as 5 miles of range per kWh) for a full-size luxury sedan.

Other highlights include an air suspension, voice recognition technology and over-the-air software updates. The latter will be used to add increasing levels of autonomy, according to the carmaker.

The target starting price for the Air is $60,000. A limited-edition introductory model, possibly called the Dream Edition, could top $100,000 and 1,000 hp.

RELATED CONTENT

  • GM to Import Chinese-Made Cadillac Plug-in Hybrids

    General Motors Co. plans later this year to ship plug-in hybrid versions of its just-introduced Cadillac CT6 sedan from China to the U.S., says Uwe Ellinghaus, the brand’s marketing chief.

  • Ford Swaps Out Expatriate Execs in China

    Ford Motor Co. is replacing dozens of Western executives in China with local marketing experts in a bid to cut costs and gain more local marketing knowledge.

  • Toyota Catching Air

    There is a growing concern among automakers that young people just aren’t as keen on driving as those automakers—as in people who are generally north of 45—find that even their own children, kids who have grown up with a highly satisfactory lifestyle thanks to the existence of cars and trucks, are largely indifferent to driving or, in some cases, even getting a license.

Gardner Business Media - Strategic Business Solutions