Mexican Media Brands
How to Use ChatGPT in B2B Content Marketing
By: Jane Travis, Freelance Writer
ChatGPT is an AI-powered tool that can allow marketers to produce high-quality content in a fraction of the time it would take manually. Here are some opinions and tips on how to use ChatGPT from an experienced writers’ team.
#copywriting
10 Types of CTAs You Need to Have on Your Website
By: Ginny Mineo, Manager of Content Marketing Strategy, HubSpot's Marketing Blog and podcast, The Growth Show
To get the most out of your Calls To Action, you'll need to make them engaging, hard-to-miss, and straightforward.
#leadgeneration
Neuroscience and Marketing: How to Hack the Buyer’s Brain
By: Michael Stelzner, Founder of Social Media Examiner and the Social Media Marketing Society
Neuroscience is the scientific study of exactly what happens in our brains when we process information, feel emotions, and make decisions. By following the model provided in this article and offering the appropriate content for each stage, your audience will already have positive associative recall with your brand.
#brandbuilding
Native Advertising: Share Expertise Through Art of Storytelling
By: Marie Pompili, Owner, Gorman Pompili Communications, LLC
Share your expertise through the art of storytelling. Native advertising is a powerful way to reach your target audiences, demonstrating how your customers have achieved success using your technology in a much more detailed way than a posting or short video.
Blog Post Templates to Help You Create Remarkable Content
By: Michael Brenner, CEO and Founder, Marketing Insider Group
By using blog templates and implementing blog posting essentials, you can improve your lead conversion rates.
Ways to Attract Trade Show Attendees to Your Booth
By: Elton Mayfield, President, ER Marketing
Use a careful approach to determine what attracts your target audience to your trade show booth. Stay yourself, stay on brand and stay on message. It’s easier than you think if you’ve done some self-reflection and understand your brand, products or services.
You Can Come Home Again
By: Heather Gaynor, Editor-in-Chief, VALVE Magazine, Contributing Writer, Products Finishing, Gardner Business Media Inc.
When she left for college, Heather Gaynor never thought she’d be working in a publishing role she loved in her hometown of Cincinnati. But the universe has a funny way of working itself out.
Use 10-Point Checklist to Make Your Message Clear
By: George Stenitzer, Founder and Chief Content Officer, Crystal Clear Communications
The better you know the people in your audience, the easier it is to write well for them. Literally speak your audience’s language. Make your message clear, concise, consistent, and compelling.
#copywriting
The Best Way to Nurture Leads: Using Expert Content
By: Edward Pronley, Marketing Content Manager at Randall Reilly
You can strengthen your lead-nurturing efforts and improve your marketing and sales campaigns. But without effective lead nurturing strategies and tactics, like well-executed content marketing, the process can often feel difficult.
#leadgeneration
Trends Every Digital Marketer Needs to Know
By: Lisa Chaikin, Vice President of Marketing, Awin
Successful brands big and small always have their finger on the pulse with important advertising and marketing trends. To help with getting it right, here are four digital marketing trends every brand should know.
Leverage Exhibitors to Market Your Event: How to Help Them, Help You
By: Brett Glatfelter, Director of Exhibitor Engagement, Map Your Show
Exhibitors can be a powerful asset when it comes to marketing your event or trade show. By leveraging their content, you can reach a wider audience and create more awareness for your event.
9 Tips for Using Numbers More Effectively in Your Copy
By: Bob Bly, Freelance Copywriter
Bob Bly is a direct response copywriter recognized for writing copy that sets new sales records and improves marketing ROI. He has 4 decades of experience in direct response and business-to-business marketing and is the author of more than 100 books including The Copywriter’s Handbook.
#copywriting