Published

4 Ways You Can Humanize Marketing and Build Relationships

Treating people like leads instead of humans just doesn’t work. It doesn’t sell. It doesn’t push you to any level of success. You want to suck at marketing or sales? Dehumanize your prospects. And dehumanize your interactions with them. What if you put your full attention on one customer, one buyer, one potential at a time? Could you do a better job connecting and building a relationship?
#customerfocus

Share

When you are marketing to people, you’re trying to get them to do something. But when you’re marketing for people, you’re advocating for them. You’re doing something that could help and make a difference. It’s time to become an advocate rather than a marketer. By following these suggestions, you’ll make a huge improvement in how you connect with your customers. Read more

RELATED CONTENT

  • When Talking About Manufacturing, It’s Time to Connect with Emotions

    The last two years have been a roller coaster of emotions for almost everybody on this planet. In current times, feelings and moods are an essential part of the message to connect with audiences. Natalia Ortega, Editor in Chief for Plastics Technology Mexico, writes about why this is a valuable lesson from the pandemic when producing engaging content, even for industry.

  • The Cost of Doing Business

    IMTS (International Manufacturing Technology Show) leaders take a closer a look at what it costs to gain — and retain — customers.

  • Key Takeaways from CMI’s 2022 B2B Content Marketing Research

    The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.

Gardner Business Media - Strategic Business Solutions