Tips to Increase Your Email Open Rates – Based on Data
Improving email open rates is an on-going exercise. Use benchmark data and best practices to leverage what’s working so more eyes see your message. New data is available from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. Let’s explore the data.
RELATED CONTENT
-
Guide to Running a Successful Email Marketing Campaign
Do you know how to run a successful email marketing campaign? If not, it’s time to learn. Use this step-by-step guide as a starting point and see what works for your brand and audience to help you run a successful email marketing campaign.
-
Create Lead Magnet Ideas That Grow Email Lists
Lead magnets is a marketing strategy that uses barter and trade principle. Data and contact information have become crucial for building an email database. Here are a few ideas on what constitutes a productive and effective lead magnet.
-
What Makes a Dedicated Email Work?
We looked at over 150 dedicated emails (or “ePrints” as we refer to them at Gardner Business Media) sent across all of our brands over the last year to see what separates the high performers from the ones that get opened and forgotten. A few clear patterns emerged.