Published

Tips to Increase Your Email Open Rates – Based on Data

Improving email open rates is an on-going exercise. Use benchmark data and best practices to leverage what’s working so more eyes see your message. New data is available from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. Let’s explore the data.

Share

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. Here’s some new data from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. The report offers benchmarks by industry and day. Let’s explore the data. Read more

RELATED CONTENT

  • What Makes a Dedicated Email Work?

    We looked at over 150 dedicated emails (or “ePrints” as we refer to them at Gardner Business Media) sent across all of our brands over the last year to see what separates the high performers from the ones that get opened and forgotten. A few clear patterns emerged.

  • AI Can Revolutionize Your Content Marketing

    AI is taking content marketing by storm allowing you to build smarter strategies with content that’s more personalized than ever before. AI can influence everything from your graphic design to your email marketing campaigns and provide real-time reporting on your content performance. Leveraging AI is the smart move - let’s see how it’s done.

  • Technology Trends Every B2B Marketer Should Be Aware Of

    This article covers five technology trends that you should be aware of in 2022. Getting hold of any or all of these would mean staying relevant and on top of the growing competition.

Gardner Business Media - Strategic Business Solutions