Mexican Media Brands
Consumers’ Preference for Print Media Shows Post-Pandemic Gains
The 2023 Two Sides Trend Tracker Survey asked consumers how they prefer to receive and read various types of media – on paper, mobile/tablet, e-reader, laptop/desktop or no preference. Results showed an increase from 2021 in the preference for paper over digital communication.
Share
Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has rebounded over the past two years. Across every category of media included in the survey, from books and magazines to newspapers and product catalogs, consumers’ preference for paper has increased since 2021. Read more
RELATED CONTENT
-
How to Make Your Print Ad Stand Out
When trying to decide what the best path of attack is for your business’ marketing and advertising, remember that you have options. Here are some problems you might have encountered before, coupled with some actionable ways to solve them.
-
Marketing Messages That Cut Through The Noise
We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.
-
Using Print Ads to Drive Traffic Online
The numbers show that print advertising is still one of the most effective ways to drive traffic to your website. A well-integrated marketing plan that includes print advertising is one of the best ways to ensure you will get plenty of visitors each month to your business website.