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Real Solutions for Today's Industrial Marketer
Insights That Inform: The Power of Partnership
Jan SchaferCanon Virginia, Inc. and Gardner Intelligence joined to gain insights to what partnership means and how to develop beneficial partnerships that flourish.
The Latest from The Industrialist
Five Tools to Improve Your Webinar Audience Engagement
Learn how to boost engagement in your webinars to keep your audience tuned in and connected to your message. Abby Hull, director of digital products, reviews five tools you can use today in your broadcasts.
Veteran Marketers Know How Print Plays in Their Plans. Do You?
There’s more than enough research showing print engenders higher recall and a satisfying social effect with readers.
Communication That Seems Obvious Isn’t
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.
Numbers Don't Lie
In manufacturing, mathematics is a defining element. In fact, much of the innovation that manufacturing has introduced is the result of a solid foundation in mathematics. Mauricio Pineda, Associate Editor of Modern Machine Shop Mexico writes about how mathematics is fundamental to information analysis in manufacturing.
Teaching an Old(?) Dog New Tricks
You’re never too old to learn something new. Cara Decknadel, Digital Editor for MoldMaking Technology and CompositesWorld, writes about the importance of hobbies and challenging yourself.
Reasons to Add Podcasts to Your Marketing Mix
Elevate your brand’s credibility and influence through the human voice of podcasting.
The Newsletter for Industrial Marketing Strategy
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Editorial Guidelines to Weave into Your Content Strategy
Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy.
Top-Tier B2B Product Videos and Lessons We Can Learn from Them
Here’s a list of seven high-quality product videos. Take a closer look at the lessons you can learn from each one.
Experiencing the “Eras”
Assistant Digital Editor, Jenn Cammel, recently attended the Cincinnati leg of Taylor Swift's Eras tour and reflects on her own eras throughout the years.
50 AI Prompt Examples for Marketers
Marketers need to know how to communicate their goals effectively to AI systems. It's a skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand.
Lead Generation Ideas for Your Marketing
Looking for new ways to generate leads for your business? The Giraffe Social Media team compiled a listing of five top lead generation sources which could help you better target your outreach and promotional efforts.
Lead Gen Advice for Industry
Lead Generation Ideas for Your Marketing
Looking for new ways to generate leads for your business? The Giraffe Social Media team compiled a listing of five top lead generation sources which could help you better target your outreach and promotional efforts.
Get the Most from Pre-During-Post Trade Show Exhibiting
Trade show exhibit managers may increase their role in their company by implementing industry proven changes and managing their entire trade show program.
10 Types of CTAs You Need to Have on Your Website
To get the most out of your Calls To Action, you'll need to make them engaging, hard-to-miss, and straightforward.