LEAD GENERATION

Our Audience is Your Business

Fill Your Sales and Marketing Funnel with Qualified Leads from Our Proven Tools

Lead Generation Solutions

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Webinars

Co-branded live and ondemand web presentations for lead generation and thought leadership

Gated Content

Feature your technical, solutions-based white paper, case study or e-book on our sites behind a registration form.

Audience Targeting

We work to identify a target audience and use our audience development process to identify and qualify leads

TechSpex

Gain leads from registered buyers researching machine tool solutions utilizing this search engine founded on machine specifications and technical data
Techspex.com
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Integrated Marketing Services

We work with you and your team to build a comprehensive integrated marketing program

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Best Practices to Drive Quality Leads

Build Your Brand to Fill Your Funnel

Your brand development goals are met much easier when you populate your funnel with fresh, qualified leads.

Amplify Your Assets

Quality, compelling, solutions-based content is the most effective means for generating industrial leads. Consider the content you have and the content you need as you plan your lead-generation efforts.

Focus on Follow-Up

In addition to a strong lead-gen investment, invest in a strong lead nurturing process that includes personal follow-up from your sales professionals, offer-based reengagement messages and a series of news, announcements and new releases.

Become an Industrial Marketing Expert

Learn More About Marketing to Manufacturers

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Leaders in Lead Generation

In 2020, our lead generation programs produced more than 50,000 qualified industrial leads.
97% of industrial purchase processes include at least one alternative vendor. Lead generation is vital in order to take advantage of that opportunity
Our subscribers are your opportunity. Since 2019, Gardner Business Media has converted more than 400,000 print and digital subscriptions. We are experts at our own conversions, let us be experts in yours!
In a recent report, industrial engineers ranked case studies, white papers and webinars as the types of information most likely to entice them to provide their contact information.

Our Industry Magazines

We’ve partnered with Gardner Business Media for many years. Over that time, we've developed an outstanding partnership and they've become a trusted advisor in helping us grow our impact and awareness in the manufacturing industry. Their dedication to providing professional programs to get our messages out to qualified buyers is second to none. Whether it's in print, online, or in person, Gardner delivers the most relevant connections in the best context.

 – KARA VALZ, MARKETING DIRECTOR, MAKINO

Gardner Business Media - Strategic Business Solutions

Gardner
Intelligence

Offering research, market intelligence, speaking engagements and consulting

Top Shops

Event combining sourcing and procurement; product technology; benchmarking and business strategy

DIGITAL MEDIA
SOLUTIONS

Helping you tell your story through multi-channel marketing

ON MARKETING TO
MANUFACTURERS

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MAP YOUR SHOW

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