The Fold Manifesto: Why the Page Fold Still Matters

Screen sizes are constantly shifting and designs can respond to these sizes, rather than fit to a constant size. So when clients, designers, developers, or marketers talk about content “above the fold” — a term borrowed from print-newspaper terminology and used as a way to reference what is visible on the webpage without scrolling — does it make sense anymore?

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Screen sizes are constantly shifting and designs can respond to these sizes, rather than fit to a constant size. So when clients, designers, developers, or marketers talk about content “above the fold” — a term borrowed from print-newspaper terminology and used as a way to reference what is visible on the webpage without scrolling — does it make sense anymore? Read more