Why Marketing Advice for Small Industrial Manufacturers Needs to Change

Small industrial firms create new markets, new products and new ways of doing things — often with very little fan-fare. They also have to deal with concerns that other companies don’t – especially with regard to the crushing regulations being imposed on them. The reasons for how and why they market their products and services are very different than for other types of products and companies. Marketers need to create approaches that take into consideration their challenges, their strengths, and the uniqueness of their businesses. More