Why 'Smarketing,' or Integrated Sales-and-Marketing Strategy, Is the Future for Small Business

HubSpot coined the term “smarketing,” which captures the notion of an integrated sales and marketing strategy. Marketing and sales have the same goal: increase revenue. It’s time for the two divisions to come together, make agreements on how each department can help the other and create a culture of honesty and transparency. The technology to do this is readily available. Now, it’s high time that these people and processes step up and adapt to the changing B2B market.

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HubSpot coined the term “smarketing,” which captures the notion of an integrated sales and marketing strategy. Marketing and sales have the same goal: increase revenue. It’s time for the two divisions to come together, make agreements on how each department can help the other and create a culture of honesty and transparency. The technology to do this is readily available. Now, it’s high time that these people and processes step up and adapt to the changing B2B market. Read more