Ford’s U.S. Marketing Director Quits
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
#marketing
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
Ford says her departure was a personal choice and is not related to any operational problems. Bloomberg News notes that the 47-year-old Lenard often has served as the public spokesperson for Ford’s U.S. marketing strategy.
In April the high-profile executive helped tout a cross-promotion involving the all-new Ford EcoSport small crossover vehicle and the “Guardians of the Galaxy Vol. 2” movie that opened last weekend.
Succeeding Lenard will be Andrew Frick, who currently serves as director of sales and service for the company’s Lincoln luxury car brand.
RELATED CONTENT
-
GM to Import Chinese-Made Cadillac Plug-in Hybrids
General Motors Co. plans later this year to ship plug-in hybrid versions of its just-introduced Cadillac CT6 sedan from China to the U.S., says Uwe Ellinghaus, the brand’s marketing chief.
-
Navigation Comes to Pocket Bikes
According to the National Highway Traffic Safety Administration, “NHTSA does not define the terms ‘motor scooter,’ ‘moped,’ ‘pocket bike,’ ‘mini-chopper,’ ‘mini-ninja,’ or any other terms of this nature that may be used for the purpose of marketing motorcycles and motor driven cycles.
-
Microsoft Tightens the Web with its .NET Initiative
Last summer, Microsoft announced Microsoft .NET. Marketing hyperbole aside, this initiative is planned to dramatically change the way your computer and computer applications operate. It also could have a profound effect on your business.