Published

Ford’s U.S. Marketing Director Quits

Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
#marketing

Share

Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.

Ford says her departure was a personal choice and is not related to any operational problems. Bloomberg News notes that the 47-year-old Lenard often has served as the public spokesperson for Ford’s U.S. marketing strategy.

In April the high-profile executive helped tout a cross-promotion involving the all-new Ford EcoSport small crossover vehicle and the “Guardians of the Galaxy Vol. 2” movie that opened last weekend.

Succeeding Lenard will be Andrew Frick, who currently serves as director of sales and service for the company’s Lincoln luxury car brand.

RELATED CONTENT

  • Chevy Tahoe Back in Black

    Last August, Sandor Piszar, Chevrolet Trucks marketing director, noted of the full-size SUV segment, “In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display.

  • NACTOY Finalists Announced

    The finalists for the North American Car, Utility and Truck of the Year (NACTOY) awards were announced at the Los Angeles Auto Show today, and because the choices are essentially based on choices predicated on design and engineering (after all, as the jurors drive the vehicles, it isn’t an issue of sales or marketing), the selections of the three finalists in each category can be considered among the best in class when it comes to those two functions.

  • NHTSA Bans Device that Disables Tesla Autopilot Safety Feature

    Federal authorities have ordered a California company to stop marketing a device that interferes with the automatic warnings issued by Tesla Inc.’s Autopilot semi-autonomous driving system.

Gardner Business Media - Strategic Business Solutions