Published

Ways to Attract Trade Show Attendees to Your Booth

Use a careful approach to determine what attracts your target audience to your trade show booth. Stay yourself, stay on brand and stay on message. It’s easier than you think if you’ve done some self-reflection and understand your brand, products or services.

Share

Stock Photo

Because trade shows can be such an effective way to get in front of your target and introduce your brand to those who can help your products or services gain popularity and demand, you want to be sure the space in your trade show’s exhibitor center works for you. Here are four ways to make sure that happens. Read more

RELATED CONTENT

  • Navigating Turbulence: Marketing a New Trade Show Amidst COVID-19

    Chris Saulnier, marketing manager for Plastics Technology and the Plastics Technology Expo (PTXPO), writes about the challenges and opportunities of marketing a new trade show during the COVID-19 pandemic.

  • The First Rule of Improvisation

    A theater play and an industrial manufacturing expo seem to be two very distant spheres but are more similar than one might imagine. Maddalena used to do improvisational theater in the years before Gardner Business Media and now she finds out that there are a lot of things in common between her job and her favorite hobby. For example, the main rule of both: “Always say yes.”

  • We Played Bingo at IMTS — with Marketing Clichés

    Keith Booton, President at Ivor Andrew, just wrapped up his 10th IMTS. He has some tips on how to un-cliché your messaging.

Gardner Business Media - Strategic Business Solutions