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EVENTS MARKETING
Artificial Intelligence: How It Can Help Your Next Trade Show
What exactly is AI and how can you use it for your next trade show? There are plenty more options than just Chat-GPT.
Leverage Exhibitors to Market Your Event: How to Help Them, Help You
Exhibitors can be a powerful asset when it comes to marketing your event or trade show. By leveraging their content, you can reach a wider audience and create more awareness for your event.
Trade Show Essentials: The All-Inclusive Checklist for Exhibitors
This trade show checklist covers everything from pre-show planning, booth design and layout, promotional materials, and giveaways to staffing. With the Map Your Show (MYS) step-by-step guide, you can make sure nothing is overlooked so that you can focus on what matters most: connecting with customers and generating leads.
The First Rule of Improvisation
A theater play and an industrial manufacturing expo seem to be two very distant spheres but are more similar than one might imagine. Maddalena used to do improvisational theater in the years before Gardner Business Media and now she finds out that there are a lot of things in common between her job and her favorite hobby. For example, the main rule of both: “Always say yes.”
Navigating Turbulence: Marketing a New Trade Show Amidst COVID-19
Chris Saulnier, marketing manager for Plastics Technology and the Plastics Technology Expo (PTXPO), writes about the challenges and opportunities of marketing a new trade show during the COVID-19 pandemic.
Leading AM Trade and Media Organizations Unite to Launch Formnext USA Chicago in Spring 2025
Mesago Messe Frankfurt (the organizers of Formnext) and Messe Frankfurt USA announce a strategic partnership with AMT – The Association For Manufacturing Technology and Gardner Business Media to create a new show in the U.S. dedicated to all aspects of industrial additive manufacturing.
Map Your Show Mobile App Maximizes Attendee Experience
Maximize your attendee’s experience with a downloadable extension of your event’s data with functionality that allows the app to be used without an internet connection. The MYS Mobile App has exclusive features designed to increase on-site engagement and efficiency.
Get Emotionally Smart and Meet Demands of Modern Marketing
Modern marketing involves far less whiskey guzzling and far more data and introspection. So let’s explore the emotions behind the journey and focus on steps to gain emotional intelligence and meet the demands of modern marketing.
#brandbuilding #customerfocus
Marketing: New World, New Rules—Trip Down Customer Lane
The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.
#customerfocus
Virtual Events: Through the Eyes of the Exhibitor
Exhibitors can increase their brand exposure and create valuable connections that can last beyond the event. Each exhibitor measures the success of their show differently, but here is an impressive statistic that can be a good testament to show the way virtual events can positively impact trade shows.
Marketing: New World, New Rules — Experience is Everything
Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.
#customerfocus
Marketing: New World, New Rules — Digital and In-Person
You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers. There is more than one way to market manufacturing technology. You can reach your customers using different platforms and approaches. IMTS - International Manufacturing Technology Show leaders will guide readers through what marketing looks like on this side of 2020 — from first steps to revised visions.
How Live Demos and Group Chat Impact Your Virtual Event
By incorporating live demonstrations and group chat, your audience will walk away feeling satisfied with their overall experience. Here are some examples of how live demos and group chat can increase connectivity during your virtual event.