Published

Print Advertising Trends to Watch

The best ad campaigns combine online marketing with print advertising to provide a one-two punch of revenue increase. Print advertising satisfies the senses, creates a sense of trust and stability, and has proven its worth time and again in producing outstanding ROI. But with a more savvy customer base comes the need to up your print marketing game from decades past.

Share

Simple. Personal. Trustworthy. These are the enduring hallmarks of print advertising. And based on the trends showing up, print marketing will remain a dependable and highly effective way to boost your business for years to come. So what are the latest trends in print advertising? Read more

RELATED CONTENT

  • Your Media Representative – Feel the Love

    Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.

  • How Much Should You Spend on Marketing During a Recession?

    It pays to maintain — and in some cases increase — marketing expenditures during an economic downturn. As Peter Fader of the Wharton School said, “As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads.”

  • Media Solutions to Provide Direct Reach to Markets Served

    As Account Manager in Sales serving the industrial audience with the latest informational content regarding the ever changing trends, Maalik Bomar plans to continue forward providing the best customer service to those client professionals seeking a direct reach to their markets served.

Gardner Business Media - Strategic Business Solutions