Published

Print Advertising Trends to Watch

The best ad campaigns combine online marketing with print advertising to provide a one-two punch of revenue increase. Print advertising satisfies the senses, creates a sense of trust and stability, and has proven its worth time and again in producing outstanding ROI. But with a more savvy customer base comes the need to up your print marketing game from decades past.

Share

Simple. Personal. Trustworthy. These are the enduring hallmarks of print advertising. And based on the trends showing up, print marketing will remain a dependable and highly effective way to boost your business for years to come. So what are the latest trends in print advertising? Read more

RELATED CONTENT

  • Increase in Technology Also Increases Communications

    The speed of technology is causing ripple effects in the global manufacturing community from production all the way to market. Technology is advancing forward exponentially. As a Group Publisher, it is my duty to push the manufacturing audience with information and knowledge that will support them in their quest to be the best manufacturers they can be, using the latest delivery tools.

  • Why Print Matters

    Print advertising is still alive and working. Printed media is staying afloat despite negative predictions and skepticism around it. Even more, in some industries, it remains the number one marketing platform. Print still bears a trust-value and quality that keeps it at the forefront.

  • Marketing Messages That Cut Through The Noise

    We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.

Gardner Business Media - Strategic Business Solutions