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Insights That Inform: The Power of Partnership
Canon Virginia, Inc. and Gardner Intelligence joined to gain insights to what partnership means and how to develop beneficial partnerships that flourish.
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Canon Virginia, Inc. a mold manufacturer, outsourcing solutions provider, industrial products company and beneficiary of business partnerships, set out to promote partnerships to drive innovation and progress across the industry. They reached out to Gardner Intelligence for help gaining insights to what partnership means, how to develop beneficial partnerships, and how to foster their growth.
Research Solution
Gardner Intelligence, in collaboration with Canon and its marketing agency, designed, conducted and analyzed research that informed Canon’s initiative to promote partnerships.
Gardner Intelligence conducted 1:1 interviews with Canon’s prospects in Gardner’s database that, in combination with the agency’s interviews with Canon’s customers, yielded depth of understanding and input to survey design.
Gardner lead the development, administration and analysis of a survey to quantify partnership objectives, development processes, ongoing practices and other characteristics to gain additional insights and expertise about partnerships.
Gardner Intelligence is committed to leading research that delivers knowledge and insights that meet customer objectives.
“Gardner Intelligence is committed to leading research that delivers knowledge and insights that meet customer objectives. Informing decisions for better customer outcomes fuels us. It is super exciting to have the opportunity to help distribute the white paper Canon Virginia Inc. developed using data and insights from our collaborative, multi-component research program with CVI and its agency,” said Jan Schafer, Director of Market Research.
Insights Applied
Canon applied Gardner’s research insights to:
- Grow and optimize its own partnerships
- Develop a white paper to promote partnerships for the benefit of the moldmaking industry as a whole (including Canon!)
The White Paper includes:
- Elements of partnerships
- Common catalysts for partnerships
- Market dynamics
- Engineering the experience
> Download Canon’s White Paper, Harnessing the Power of Partnerships
Start Your Research with Gardner Intelligence
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New initiatives – Brand equity – Strategy – Messaging – Product development
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