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Align Your Sales and Marketing Teams in 5 Easy Steps

If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. Here are a few pointers to create that genuine bond between sales and marketing teams.

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The most important audience you have is the folks on your sales team. If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. So, collaboration between the two groups should be a top priority. How can you create that bond between sales and marketing teams? Here are a few pointers. Read more

Gardner Business Media - Strategic Business Solutions