B2B Marketer’s Guide to Creating Irresistible Lead Magnets
No matter how great your product is, your content isn’t going to capture many leads on its own. You’re not as irresistible as you think. But your lead magnets? They can be.
#leadgeneration
To drive conversions, lead magnets have to offer real value to potential buyers and ideally help them accomplish something meaningful so they see the benefit of working with your company. No matter how great your product is, your content isn’t going to capture many leads on its own. Website visitors will visit once and never return. Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return even if they like your brand and your content. In short: you’re not as irresistible as you think. But your lead magnets? They can be. Read more
RELATED CONTENT
-
5 Reasons Why Relationship Marketing is Important in Business
Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.