Mexican Media Brands
LEAD GENERATION
Lead Generation Ideas for Your Marketing
Looking for new ways to generate leads for your business? The Giraffe Social Media team compiled a listing of five top lead generation sources which could help you better target your outreach and promotional efforts.
Tools of the Trade: Maximizing Trade Show Sales – Lead Followup
You’ve scheduled the right show, the booth drew traffic and you generated leads. Now what?
Tools of the Trade: Maximizing Trade Show Sales – Lead Qualification
You’ve carefully scheduled the right show, the booth looks great and people are filling the hall. Now what?
Tips for Better LinkedIn Leads
LinkedIn offers a number of marketing tools that you can use to drive more people to your website and generate sales leads for your team.
Tips for Writing an Effective B2B Lead Generation Email
Email is one of the trickier content marketing channels to master. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by creating creative, personal and compelling emails.
Answer 6 Key Questions for B2B Sales Lead Success
Never lose sight of the importance of your sales lead generation and development processes. Leads are the life blood of your sales team and channel partners, so always remember to keep your lead program as healthy as possible. Here are six key questions you’ll need good answers to in order to have the best chance of being successful with your sales lead programs.
B2B Marketer’s Guide to Creating Irresistible Lead Magnets
No matter how great your product is, your content isn’t going to capture many leads on its own. You’re not as irresistible as you think. But your lead magnets? They can be.
Get the Most from Pre-During-Post Trade Show Exhibiting
Trade show exhibit managers may increase their role in their company by implementing industry proven changes and managing their entire trade show program.
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
B2B Research: A Powerful Marketing Tool
The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.
B2B Marketing Do’s and Don’ts for Attracting Leads
When creating a B2B marketing strategy, it’s easy to get stuck in the weeds and focus on the everyday minutia. However, by following the best practices laid out here and by making sure leads are handled properly when they come in, you’ll be able to attract and convert high-quality leads.
Tips for Increasing Leads for Your Manufacturing Business
If you’re looking for ways to increase leads for your manufacturing business, you’re likely going to focus on generating brand appeal and brand awareness. A dash of creativity and ingenuity may, in fact, transform your marketing game for the better. This article provides tips for increasing leads for your manufacturing business.
4 Ingredients to Lead Followup’s Secret Sauce
As with most issues with lead generation, there is never one answer. Just as there are several ingredients to a delicious dish, there are 4 key ingredients to delicious leads that sales would love to consume.
13 Ideas to Attract B2B Leads
Every B2B marketer strives for leads no matter how many leads their business is currently producing. Here are 13 ideas that will help you attract leads and rule the market.
10 Types of CTAs You Need to Have on Your Website
To get the most out of your Calls To Action, you'll need to make them engaging, hard-to-miss, and straightforward.
10 Totally FREE Lead Generation Strategies for B2B Companies
Leads are some of the most effective markers that measure the growth of your business. There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs.
B2B Lead Nurturing Strategies to Boost Lead Quality
Does your B2B lead generation program need a reboot? Improving lead quality is one of the biggest challenges for any B2B lead generation program. Natasha Humphrey shares her top three lead nurturing strategies to boost lead quality.
Leads Aren’t Everything. Find the Metrics that Drive Your Business
This series focuses on the metrics that actually matter for marketers by discussing whether leads actually drive business. Marketers now have the opportunity to get out from under the one dimensional “how many leads” conversation, and take the driver's seat in creating strategic focal points for their businesses.
Six Simple Steps for Making Landing Pages a Stronger Lead Generation Tactic
Landing pages enable marketers to direct website visitors to targeted pages and capture leads at a much higher rate. Landing pages direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one purpose: to complete the lead capture form. Here are six ways to make your landing pages land more leads.
10 B2B Lead Generation Strategies for 2017
Marketing is ever-evolving, and that means new tactics are always emerging, trends are always shifting, and the same goes for audience behavior. Keeping up-to-date with the latest insights and technology will help you optimize your funnel generating and converting leads. Lead generation tactics may vary, but one thing is certain – be visible, and make an effort to stay on top.
Marketing Planning Process Saves Time and Improves Results
Some marketing plans are far better than others. What is the defining success factor? It isn’t the data, the plan format, or the planning software that distinguishes them. It is the process. No matter the company or industry, here’s what’s common in the planning process employed by companies who develop Marketing plans that are salient, relevant, measurable and accepted.