Mexican Media Brands
Creating The WOW Experience
Do you want a WOW experience from the brands and vendors you do business with? Of course, that’s a rhetorical question. Everyone wants it. But is it reasonable to expect that you can deliver a consistent WOW experience? It depends on your definition of WOW.
#customerfocus
Share
Here are five powerful takeaways from a conversation on Amazing Business Radio with Paula Courtney, CEO of The Verde Group, a global market research consultancy specializing in helping businesses improve customer retention and loyalty, and Shep Hyken, Chief Amazement Officer of Shepard Presentations who helps organizations create amazing customer and employee experiences. Recently, The Verde Group, together with Wharton’s Baker Retailing Center, conducted a study on the payoff of delivering WOW experiences, which prompted Shep to invite Paula to be interviewed on Amazing Business Radio to find out more about her take on WOW. Read more
RELATED CONTENT
-
Getting Comfortable Outside of my Comfort Zone
Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.