Engage, Educate, Excite, Evangelize: 4 Keys To Social Media

Social media has given customers the opportunity to share their voice, whether it’s to promote or complain. They are constantly connected and you need to listen to the conversations. You have an opportunity to speak directly as the conversations are happening whether you’re there or not. Their experiences are becoming a part of your brand’s story — online, and accessible by the rest of your customer base. When crafting your brand’s story, keep in mind the four Es dedicated to building customer relations. Read more