Forrester Analyst Says Relationships Are the 'Key Thing' in B-to-B

Laura Ramos, VP-principal analyst at Forrester Research, conducts research on b-to-b marketing topics and consults Forrester's CMO clients on planning and developing b-to-b marketing programs across traditional and online media. Ad Age interviewed Ms. Ramos at BMA15, the annual conference of the Business Marketing Association, to get her views on the top takeaways from the conference and the leading trends in b-to-b marketing.

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Laura Ramos, VP-principal analyst at Forrester Research, conducts research on b-to-b marketing topics and consults Forrester's CMO clients on planning and developing b-to-b marketing programs across traditional and online media. Ad Age interviewed Ms. Ramos at BMA15, the annual conference of the Business Marketing Association, to get her views on the top takeaways from the conference and the leading trends in b-to-b marketing. Read more