Four B2B Marketing Trends to Plan for in 2015

The year 2014 displayed unabated rapid changes in buying behaviors and in how B2B marketed and sold to B2B buyers. Here are four B2B marketing trends, based on working directly this year with several B2B organizations and qualitatively interviewing more than 100 B2B buyers, which may lead to the best of times in 2015.

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The year 2014 displayed unabated rapid changes in buying behaviors and in how B2B marketed and sold to B2B buyers. Here are four B2B marketing trends, based on working directly this year with several B2B organizations and qualitatively interviewing more than 100 B2B buyers, which may lead to the best of times in 2015. Read More