Mexican Media Brands
Gardner Intelligence Announces Launch of Advanced Materials Business Index
The Gardner Intelligence Advanced Materials Business Index allows Gardner to track business activity by the type of equipment or materials used in facilities across the country. Gardner can track 17 materials or specialized processes.
Share
Glass fiber supply chain struggles amid pandemic, economic recovery.
The Gardner Intelligence Advanced Materials Business Index allows Gardner to track business activity by the type of equipment or materials used in facilities across the country. Gardner will be able to separately monitor business activity among Glass Fiber and Carbon Fiber fabricators and to evaluate business activity among shops using Five Axis Machines, EDMs or that utilize Grinding. Gardner can track 17 materials or specialized processes. See the advantages of these new products by reading CompositesWorld latest article on the glass fiber industry's supply chain challenges. Read more
RELATED CONTENT
-
3 Major Trends in Manufacturing (And They All Begin with “A”)
Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.