How Much Should You Spend on Marketing During a Recession?
It pays to maintain — and in some cases increase — marketing expenditures during an economic downturn. As Peter Fader of the Wharton School said, “As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads.”
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A goal to “make more video” falls short of an effective video strategy. Manufacturers are drawn to specific types of video. So choosing the right kind of video that earns the most attention will deliver the strongest return. Fortunately for you, we’ve already asked manufacturers what they want to watch.
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10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing.
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The Right Distribution For Your Video
Not all channels are equal when it comes to distributing your video. Here we introduce Gardner Business Media’s suite of video products and provide guidance on the types of video content that work best with each.
