How Much Should You Spend on Marketing During a Recession?
It pays to maintain — and in some cases increase — marketing expenditures during an economic downturn. As Peter Fader of the Wharton School said, “As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads.”

RELATED CONTENT
-
12 of the Best ‘Contact Us’ Page Examples You’ll Want to Copy
Your 'Contact Us' page is one of the top four most important pages on your website. It's typically one of the most visited site pages. Here are 12 examples of some of the best 'Contact Us' pages. Think about how you can incorporate some of these ideas into your own contact page design.
-
5 Tips for Making Print Advertising More Measurable
Print advertising can still be extremely valuable, especially in the manufacturing sector. Learn how to integrate your print advertising in trade publications with your digital campaigns to make them more measurable and improve your ROI.
-
Drive More Web Traffic from Social Media
These helpful social media tactics can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results. How can you reap the web traffic benefit and more? Here are nine ways to help.