Mexican Media Brands
How Today’s B2B Marketers Are Pushing Customer Centricity
Placing the customer at the center of your business strategy is best for companies. Creating a positive sales experience for customers can mean the difference between success and stagnation.
Share
Placing the customer at the center of your business strategy is best for all companies. Creating a positive sales experience for clients throughout the entire funnel can mean the difference between success and stagnation. Market leaders in major industries are making a push to this customer centered marketing model. Here are some of their best techniques. Read more
RELATED CONTENT
-
10 Truths About Marketing After the Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
-
Getting Comfortable Outside of my Comfort Zone
Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.