Marketing Spending as a Percentage of Firm Revenues by Firm and Industry

The results of the marketing spending as a percentage of firm revenues by firm and industry information was published in the February 2013 survey by CMO.com sponsored by Fuqua School of Business, Duke University and the American Marketing Association. Specifically, page 28 of the survey shares data on marketing spend as a percentage of revenues by type of industry: by economic sector, company sales revenue and company internet sales.