Meet the Gardner Business Media Advertising Team

Employee Spotlight Profile

Bill Caldwell, Advertising and Production Director, Gardner Business Media, Inc.
 

What Exactly Do We Do in the Advertising Department?

Generally, the Advertising Department is responsible for three primary functions: Order Processing, Advertisement Placements, and Print Project Management. We also provide the primary administration of the CRM system our company employs.

If you are reading this article, there is a strong likelihood that you have communicated with me or one of my valued team members.

Order Processing

Our priority is to assist our sales representatives in preparing insertion orders for approval by our customers. It is important that we deliver accurate insertion orders, because once an IO is approved it feeds our production and billing systems. If there is a change to a previously approved order, the ad team needs to make that adjustment. If there is an invoice change requested, the ad team will have to make that edit as well.

Advertisement Placement

The approved insertion orders feed our production systems. Each member of our team is focused on two or more brands and responsible for gathering the advertising artwork for the various products.

Typically, this process includes print ads as well as digital ads for e-newsletters and websites. We will email reminders to all our customers two to four weeks prior to a deadline requesting artwork instructions. Sometimes, if we are pressed for time, we will ask the salesperson to call, sometimes we will call, and sometimes we may even text.

Occasionally, we are asked to edit an existing ad or provide new creative for a new campaign. Chris Larkins can usually fulfill most of those requests. Once we receive the artwork, we make sure it is placed in the scheduled issue.

Project Management

We also act as project manager for each of our print magazines. This process involves collaborating with the editorial and creative teams to determine the layout of each magazine. Then we will coordinate with our various print partners in the United States and in Mexico and submit a print order for each issue.

After files are uploaded to the printer, our team provides the final approval before the magazines go to press. Scott Clifton manages all print services aside from the magazines: supplements, event collateral, marketing pieces, surveys, reprints, special inserts, and so on.

So that is it in a nutshell. If you need assistance, we are happy to help.

Need more information?
Bill Caldwell, Advertising and Production Director
Gardner Business Media, Inc.
513-527-8826
LinkedIn

The Caldwell family enjoying time at the Celtic Fest in Dublin, OH.
 

About the Author

Bill Caldwell

Bill graduated with a B.A. in Marketing from the Farmer School of Business at Miami University. He has been employed at Gardner Business Media since July 1991 and currently serves as the Advertising and Production Director. He met his wife, Patty, at Gardner Business Media and they have been married since 1993. They have three sons who have all spent some summer days working at Gardner.