Mexican Media Brands
B2B Advertising Doesn’t Need to be Boring: Why Creativity is a Key Driver of Profitability
B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating. B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry.
#brandbuilding
Share
One major challenge that marketing faces is the disconnect between the actions of marketing initiatives to outcomes and attribution. Being able to measure creativity and map the association can help determine effectiveness towards the end conversion. Read more
RELATED CONTENT
-
How ISCAR USA Turned One Great Piece of Content into a Full-Funnel Campaign
A look at how we captured qualified leads for a leading cutting-tool manufacturer, then kept its brand in front of them everywhere they went next.
-
Brand Awareness, Lead Generation, and a Balanced Marketing Strategy
Marketers are continually under pressure to prove out their marketing spend with measurable results.This pressure can lead marketers to think they have to choose one strategy or another based on what’s going to show the fastest outcome. In reality, marketers should consider how practices such as brand awareness and lead generation can work together for an overall balanced marketing strategy.
-
How We Keep Your Retargeting Campaigns Working
A retargeting campaign isn't something we set up and check at the end of the month. Here's how our team analyzes and optimizes every campaign we run for our advertisers.