Mexican Media Brands
B2B Advertising Doesn’t Need to be Boring: Why Creativity is a Key Driver of Profitability
B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating. B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry.
#brandbuilding
Share
One major challenge that marketing faces is the disconnect between the actions of marketing initiatives to outcomes and attribution. Being able to measure creativity and map the association can help determine effectiveness towards the end conversion. Read more
RELATED CONTENT
-
Smart Steps to Start Building a Strong Brand
Elton Mayfield, President of ER Marketing, asks himself about how and why branding still matters today, particularly when he—and his team—have to spend time, attention and money to keep the ER Marketing brand crisp and on-target. Here are some insights from his new white paper.
-
How to Use ChatGPT in B2B Content Marketing
ChatGPT is an AI-powered tool that can allow marketers to produce high-quality content in a fraction of the time it would take manually. Here are some opinions and tips on how to use ChatGPT from an experienced writers’ team.
-
Reasons to Add Podcasts to Your Marketing Mix
Elevate your brand’s credibility and influence through the human voice of podcasting.