Published

Mistakes to Avoid When Crafting a Marketing Plan

Building a solid marketing plan takes time and hard work, but it's necessary. But even with a plan, there are a number of things that can be overlooked as a team puts together a project. To help isolate some of the missteps to watch out for, members of Forbes Agency Council talk about some issues that can arise and discuss how to best deal with those situations.

Share

Building a solid marketing plan takes time and hard work, but it's necessary: Without a good idea of where you want to go — and how you want to get there — a company can waste a lot of time and resources trying a dozen different directions before hitting on the right path forward. But even with a plan, there are a number of things that can be overlooked as a team puts together a project, especially when they're first starting out. To help isolate some of the missteps to watch out for as you get started, members of Forbes Agency Council talk about some of the more common issues that can arise with business plans, as well as discuss how to best deal with those situations. Here's what they said. Read more

RELATED CONTENT

  • 5 Reasons Why Relationship Marketing is Important in Business

    Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.

  • How to Write a B2B Marketing Email That Works

    B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.

  • 26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

    Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.

Gardner Business Media - Strategic Business Solutions