Mexican Media Brands
Smarter Machines, Smarter Marketing: The Promise of AI
How will AI (artificial intelligence) change marketing? At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what’s coming.
Share
RELATED CONTENT
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.