The 5 Superpowers of Banner Ads We've Overlooked
Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. Industry standard click-through rates are less than one half of a percent, so it's time to move past that metric and focus on what banner ads do well.
Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. Industry standard click-through rates are less than one half of a percent, so it's time to move past that metric and focus on what banner ads do well. Read more