The Complete Guide to B2B Web Strategy

In this paper by eMagine is presented a picture of B2B web strategy from defining your goals, through a useful “how-to” cookbook, right up to measuring the results. Whether you’re a rank beginner, or working to further improve your existing web marketing effort, you should find some ideas here that will help you do your job more effectively. 

• Setting goals
• Profiling your audience(s)
• Designing your website for usability
• Driving the audience to the site – through search engine optimization, pay per click advertising and integration with offline means
• Engaging visitors with relevant, benefit-oriented content and simple navigation
• Capturing visitors’ strategic data
• Nurturing your leads over the total length of your sales cycle
• Promoting leads as they mature; involving Sales at the optimal time
• Measuring the results

• You’re initiating a new website design ... or re-design
• Your site has been up for awhile, but isn’t meeting expectations
• Your site is doing, “all right,” but you feel it could be doing better
• You suspect that your company’s process for converting inquiries to sales simply grew like “topsy” and really needs to be re-thought
• Your management wants to see a clear demonstration of ROI before committing to further web investment
• You’re not sure about how to integrate SEO with PPC, or online with offline
• You’ve just taken over your company’s web strategy, but have limited experience
• You’re fairly experienced, but want to make sure you’re not missing any tricks of the trade

Click here to download paper.