Mexican Media Brands
The New Product Launch Think List
Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Eric Mower + Associates, you’ll ensure you’ve thought of everything, from strategy to what could potentially go wrong, before launching.
Share
How do you launch a product or service effectively? There are many “cookie cutter” or standard approaches that could be effective. But does one size fit all? All the time? Here is a simple list of things to think about before conventional wisdom creeps in. Answering all the questions, even just considering all these points, will help build your launch plan outside a vacuum and inside the real world. Read more
RELATED CONTENT
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.
-
Getting Comfortable Outside of my Comfort Zone
Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.