Published

The New Way of Influencer Marketing in B2B

Modern influencer marketing is a legitimate part of B2B marketing processes. These tips will lead you towards the social media influencer who is best for you. Keep these best practices in mind as you vet your new third-party marketer, and you should soon see some great results.

Share

Modern influencer marketing is a legitimate part of B2B marketing processes. Get straight to the nuts and bolts of the matter – interested, highly-qualified customers. These tips will lead you towards the social media influencer who is best for you. Keep these best practices in mind as you vet your new third-party marketer, and you should soon see some great results. Read more

RELATED CONTENT

  • Understanding Brand Affinity

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

  • 10 Truths About Marketing After the Pandemic

    The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.

  • "Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing

    “Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.

Gardner Business Media - Strategic Business Solutions