Published

Step-by-Step Guide to Sales-Marketing Alignment for B2B

Here is a process that will help you put in place loosely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster.

Share

stock photo
The question of why Sales and Marketing need to be in sync is a no-brainer. How exactly can sales-marketing alignment benefit your organization? Is it worth your time to sync the goals and activities of the two departments? Or perhaps they are already working together well? Here is a process that will help you put in place closely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster. Read more

RELATED CONTENT

  • Adopted into Manufacturing

    Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

  • Getting Comfortable Outside of my Comfort Zone

    Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.

  • How to Write a B2B Marketing Email That Works

    B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.

Gardner Business Media - Strategic Business Solutions