Published

Step-by-Step Guide to Sales-Marketing Alignment for B2B

Here is a process that will help you put in place loosely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster.

Share

stock photo
The question of why Sales and Marketing need to be in sync is a no-brainer. How exactly can sales-marketing alignment benefit your organization? Is it worth your time to sync the goals and activities of the two departments? Or perhaps they are already working together well? Here is a process that will help you put in place closely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster. Read more

RELATED CONTENT

  • Adopted into Manufacturing

    Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

  • Brand vs. Product Advertising. What’s the Fuss?

    Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.

  • In B2B Market Research, It’s About Quality, Not Quantity

    Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.

Gardner Business Media - Strategic Business Solutions