Published

Step-by-Step Guide to Sales-Marketing Alignment for B2B

Here is a process that will help you put in place loosely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster.

Share

stock photo
The question of why Sales and Marketing need to be in sync is a no-brainer. How exactly can sales-marketing alignment benefit your organization? Is it worth your time to sync the goals and activities of the two departments? Or perhaps they are already working together well? Here is a process that will help you put in place closely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster. Read more

RELATED CONTENT

  • Adopted into Manufacturing

    Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

  • Brand Insistence Vs. Brand Loyalty

    While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.

  • In B2B Market Research, It’s About Quality, Not Quantity

    Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.

Gardner Business Media - Strategic Business Solutions