Mexican Media Brands
Step-by-Step Guide to Sales-Marketing Alignment for B2B
Here is a process that will help you put in place loosely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster.
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Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.